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Many of us are asking whether the Smart Fortwo launch, was a triumph, or a disappointment! Motor Trend stated "consider the lack of the smart fortwo's success." People either love or hate their Smarts and there's not much in-between, but on an objective basis we can't find fault with the use of the term "lack of smart success". This in no way however reduces our enthusiasm for the Smart or SCOA's continued optimism and anticipation for the long term success for the brand. We believe four-doors are not mandatory .
Motor Trend states "consider
the lack of the smart fortwo's success." And many of our members and readers
ask if the Smart’s USA launch, was a triumph, or a disappointment!
As North America’s oldest and largest smart car portal our slant is
Americans either loves or they hate the Smart, and not much in-between. But
on an objective basis Smart Car of America can’t find fault with the use of
the term "lack of smart success". This in no way however reduces our
enthusiasm for the Smart or SCOA's continued optimism and anticipation for
the long term success for the brand.
But as far as the lack of the smart car success goes, after a strong start
with 50,000 reservations (some say many more) the lack of available cars,
failure to communicate with reservation holders and the tanking economy,
there's now an abundance of stock is available.
Nevertheless, if we are to be honest with ourselves the smart is yet to be a
major success not only in the US, but world-wide, and smart, GmbH was
nothing but a money pit for Daimler over the past 10 years.
The very slow sales and the financial burdens are also being felt in America
by our Penske smart centers. Considering the smart center dealers with their
freestanding buildings, fees, and long waits for inventory hurt many of the
dealers who invested large sums of cash (during a far greater economy) for
the privilege of selling the smart, their returns have been discouraging.
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